How to Monetize a Blog: The Two Main Ways We Make Money Online
Monetizing any website, is a journey. It’s unrealistic to expect that you can make one change to your website and it’s going to provide you with the best possible results. The best way to approach monetizing a blog, is to focus on helping people.
As an example, let’s use a Photography blog. People visit the blog because they want to become better photographers. To get someone to visit this blog, you need to provide them with lessons, motivation, inspiration and so on. Now, the same applies to when you monetize a website. A reader wants even better ways to improve their photography, whether that is with better equipment or with even more training, either way, there is an opportunity to make money.
If the readers want better cameras or better equipment, you can promote other companies products and receive a commission.
If the reader wants better training, or more advanced training, again, you can promote other bloggers products, or you can create and sell your own.
I often think, the best websites are the ones that you can’t even see how they make money. And by that, I mean, you can see no visible advertising. Monetization doesn’t have to be obvious, in fact, I find it converts best when no one knows it’s there at all.
Real quickly, I will tell you why we don’t sell advertising:
- Constantly adding/editing/deleting advertisers
- Ads are often ugly and take away from user experience
- They can reduce your search engine rankings and increase bounce rate
- Most importantly… it makes us less money!
Selling advertising, for us, isn’t worth it.
Over the years, we have tried over a dozen ways to make money and from our experience, making money from a blog, falls into two categories.
Making money from affiliate marketing
Making money from selling our own products.
Below, I will give you a break down of both techniques, with details on how we use them here on IncomeDiary.
How to Monetize a Blog With Affiliate Marketing
Finding Affiliate Products To Promote
Keeping with the theme of Photography, finding physical products to promote such as cameras and equipment is easy. Nearly every photography related product can be found on Amazon, and Amazon have their own affiliate network called Amazon Associates. This means Amazon let’s you sell their products and you receive a commission for doing so.
When it comes to any other product you want to promote as an affiliate, I usually start by visiting their website and scrolling to the bottom to see if I can find a link for an affiliate page. If I don’t see one, I will then Google their website name + affiliate. If nothing comes up, which at least, in my experience is quite rare, I will simply move on and find something else.
To find inspiration for products to promote, you could look at either a competitors website to see what products they are promoting or you can try an affiliate marketplace such as Commission Junction which has 1000’s of different companies integrated with their service.
Promoting Affiliate Products On Your Blog
This is where a lot of people go wrong, they simply add a couple affiliate offers to their blog and cross their fingers, hoping someone will buy from them. There is a lot, a lot more to it than that!
To start with, if you already have traffic I would recommend that you check to see if any of the links on your website could be updated with affiliate links.
What we did, has we tracked our outgoing links with Google Analytics and then we could see which links were getting the most clicks and prioritize from there. This one change increased our earnings by about $50,000 a year.
Promoting Products You Use
This works because people can actively see you using the service or product. For example with IncomeDiary, I recommend my hosting company, domain registrar and the blog theme we use. Using the photography niche as an example again, you could recommend the camera you use, the lens, the camera bag, memory cards and so on.
Often you go to a blog and you learn something from the author. It’s only natural that you would want to copy their success by doing what they do.
“I use this, so, so should you”.
Promoting Recommended eBooks
I have found that two things convert really well for us – the first being the ‘Offer Box’ below.
In the past I have used banners provided by affiliate managers and also had some really snazzy boxes designed however this clean, simple box with a green stop sign converts the highest.
Perhaps because it looks more like content, then an advert.
I like to promote two offers in the box, one low priced and one high price. Fortunately for my higher priced offer above, I was able to secure a $1 trial and that has seen conversions go even higher. (Top Tip: If you are promoting a higher priced offer – try and get a special rate or introductory offer to get people interested in taking action.)
The second thing that converts really well is adding a text advert at the top of my list posts, such as on our Top Earning Bloggers post. I added a link saying, “Want to follow in their footsteps? Check out this product”. This works because as they read the post the reader is highly motivated and inspired and wants to see themselves on this list one day.
Comparison and Resources Page
These pages are usually used to reinforce a recommendation I have already made. People like the element of choice but in reality, usually, one product is better than the rest.
When you put this product up against competing products, it only shows how far better it is and should give your reader the confidence to go ahead and purchase. If they don’t go with your recommendation and choose a different product, well, that’s an affiliate link as well, so you will stay make money.
You can see an example of this on our Creating a Website page.
Special Note: It is also OK to put in some comparisons that will not earn you any commissions – if you are being authentic and creating trust, which you should be, then your visitors, especially your more ‘internet marketing aware’ visitors will appreciate your ‘impartial’ approach.
Publishing content that mentions affiliate products
This has started to make me more and more money as I test different affiliate offers. There are 3 main types of blog posts that make me money. They are Interviews, Guides and Reviews.
I shall point out the advantages of each below:
Making Money From Interviews:
One of the best ways to make money promoting products with interviews is to prepare the interview to go out as the product is launched. Why? Well, if the product has just been released, no one has bought it and so you increase your odds at making sales.
Not only this, but anyone interested in the product, will look for more information on Google and social media and if your post is coming up, then they will come to your site and hopefully by from you.
I recommend you do the interview over the phone (I use Skype) and record the call and get it transcribed. You then add the call to your site as an MP3 / Podcast and add the transcription for those who prefer to read rather than listen. (The transcription also gives you lots of valuable search engine content). When conducting interviews you can also review the interviewee’s products, ask them questions about it – and then at the end of the interview you can add if you wish your own mini-review of the product and the reasons why visitors should buy it.
Typically your interview will only touch generally on the strategies the interviewee uses but done correctly your listener / reader will be left wanting more. This is when you promote the Interviewee’s product as a way for your followers to learn more. Depending on the interviewee and the product, you can easily walk away with dozens of sales and continuous future sales depending on how often future readers find the interview.
Making Money From Publishing Guides
Another tactic I use is, producing ‘How to’ or Guide Posts – just like this one.
You give away great content that really helps your readers and at the same time you promote affiliate products. Visitors can see you using the products so they can decide if it’s for them or not and those who do notice you are promoting an affiliate product don’t mind because you are helping them out for free.
Very Important: This is very important – do take the time to produce good content / how to posts. Despite what some gurus try to imply — there is no such thing as Free Money – you need to work at providing real value to your readers — do that and the money will follow via affiliate sales. So often I see bloggers making ‘half efforts’ at producing guides – frankly you may as well not bother if that is what you are going to do. Readers can tell if you know what you are talking about and if you are passionate about it, or not.
Making Money From Review Posts
Just about every post you do can be a partial review post if you are doing it correctly. This is the essential bit here — no one is really going to pay any attention to your review posts unless they respect you, believe in you, have rapport with you. In other words they feel you can be trusted. As mentioned in previous posts this is why pages such as the ABOUT PAGE and the MY STORY PAGE are so essential.
To start building that trust and rapport you must first provide good content, valuable content. So often readers tell me they cannot believe how much good content I give away for free – if you start to get comments like that then you are doing it right. Build rapport and anything your recommends will stand a far better chance of being sold.
Using Email Marketing To Drive Traffic To Increase Affiliate Sales
Email marketing is often thought of as a monetization technique. But really, it’s a traffic source. It allows you to send traffic anywhere you like. And it’s good at it.
Getting people to subscribe to your email list, is perhaps the most profitable thing you can do with your blog – especially if you then follow up with quality emails, that further help your readers.
If you ask any big internet marketer, one of the main things they would tell you is that they wished they had started to build their list earlier. Done right (which means first delivering quality information — not loads of spammy offers) than email marketing to a Strong List of followers is about as close as it gets online to printing money.
Let me run you through how my email marketing funnel works:
1. Opt-in boxes are displayed through out our website – for this we offer a special free gift to entice people into signing up. We also add a well designed eCover to give even more value to this FREE product.
63.9% of IncomeDiary’s email subscribers come from our popup. The second best way we get subscribers is via our opt-in box at the bottom of our blog posts, but this converts far lower than our popup.
You would be best of focusing on these two techniques first. Here’s a good post on how we get email subscribers.
2. Visitors sign up to your email list.
3. When we have a new blog post or we find good quality offers related to our niche, we email subscribers. Sometimes we can earn thousands of dollars from just one mailing by doing this.
When it comes down to email marketing and autoresponder software, we use and recommend AWeber. If you order today you can get your first month for only $1. Apart from AWeber, you may want to consider iContact. (see, this is me, giving you a choice, I will earn either way).
Extra email marketing monetization tips:
When someone subscribes to you list, usually you offer them some sort of incentive, such as a free ebook or some kind of training. This should be monetized with affiliates products and/or it should leave them wanting even better training from you that you sell.
You should save every email that converts well for you and add it to your autoresponder list, so that new subscribers, automatically get your highest converting offers.
Increasing Your Conversions
Although the following may seem like small things, the increase in conversions can be as much as 1000% in some cases, so do pay attention.
Ask For a Coupon Code
Most companies will have the ability to create custom coupon codes, all you have to do is ask for them. These are great for increasing conversions as the coupon can make a huge difference such as making it a trial offer or get something free. People love to think they are getting a good deal.
Ask For a Special Offer
Some of my best converting affiliate links convert so well because of the special offers I am able to offer my readers. For example a $1 Trial or a Bonus offer only available to my readers.
Ask For a Higher Commission Rate
If you are doing a good job at promoting a product, it’s quite possible that you can get an even better commission rate. If it’s a digital product that you are promoting, then the cost of each customer to the seller is very low, so it’s nearly 100% profit. So they can and often are prepared to offer more than 50% commissions, because whatever they earn, is often a result of doing very little.
Some product owners are even prepared to give 100% commission rates because money is not just earned with the first sale, but future sales and let’s not forget the ability to email them promotions.
How to Monetize a Blog By Creating and Selling Your Own Digital Product
Brainstorming Products To Create
Often, coming up with a product to create is an easy task. If you’re doing a good job, your readers should be telling you what they want.
If you are stuck for ideas, take a look at your most popular posts and ask yourself, can you make a product around one of these articles? Not only has the subject proven to you to be popular but you already have a very targeted traffic source to sell too.
Here is a list of different types of products I’ve seen bloggers create:
- eBooks (Traffic Domination)
- Checklists (110 Blog Post Headlines Proven To Get The Most Traffic)
- Services (Done for you blogging service)
- Consulting (Talk about how you can improve your blog)
- Membership Websites (8 Week Training Course for Launching Your First Product)
- Software (PopUp Domination)
Creating Your Product
Well, let’s assume you are creating a digital product, teaching something. And you want to deliver it as an eBook or membership website. To start with, I recommend you create an outline of everything you want to teach.
Now either decide if you want to offer it in text or video, or both.
If you decide you want to offer it as text, that’s simple enough, just get it converted to a PDF and give the customer the download link once they purchase.
If you want to do a membership site, you need to get some membership website software and install it on your blog. Now this can be quite simple, but you may have to hire a developer, depending on your ability level. If you are offering your training in video form, just upload it to AmazonS3 and insert the videos into your site.
Just in case it’s crossed your mind, if it’s a software product you plan to make. You need to find a great developer and make sure you have a budget to see the project through. If you don’t properly plan out your product, it can end up costing you a lot more than you expected!
Selling Your Own Product
You should plan to do this in two main ways, via your own website/mailing list and via affiliates.
Let’s begin with what you will do on your own website:
Firstly, you need to make your readers aware of what’s coming. You want them excited. You want them to buy the second it’s for sale.
We once launched a product and before we even announced it was on sale, two people had found the sales page and bought it. The next 98 customers signed up in under 100 minutes.
This is because we pre-sold our audience. Not only this but we added scarcity. We told everyone that, for the first day, we only were going to offer 100 accounts for sale. So they had to be quick!
To get started selling, you need three things:
- A landing page. (Page dedicated to selling your product).
- Merchant account. (We use Stripe and PayPal).
- Checkout page software.
Readers visit landing page, they click the buy button, they go through the checkout page process and then pay via your merchant account.
Then once they pay, they either end up on the download page or they receive an email with a link to download the product there.
Getting Affiliates To Promote Your Product
You will earn a lot more money from affiliates promoting your product than you will earn selling it yourself.
Once you start working at this, your focus with your blog will become a lot more than a blog but rather a business. You will have assets, multiple income streams and more.
Often people think, well, if all the money is be made from creating products, then why even bother creating a blog. A blog gives you credibility, authority. Without the blog, you would find it a lot harder to sell your product and also to understand the industry you are in. At least, that’s our experience.
Take Action Today
There you have it, that’s our top two strategies for monetizing any blog or website.
If you could only take 3 things away from this post, I hope they are:
1. Using a Lightbox option I was able to significantly increase my daily email opt-in rate (304% +). I wish I had started using it sooner.
2. Test promoting different products, one product I promote, out sells all others by at least 20 to 1 and I wouldn’t have know that if I had not switched around promotions on my site.
3. ASK! My conversions and sales continual increase because I’m always asking my affiliate managers for more, a free trial, coupon codes, different landing pages – if it’s going to make you more sales, it’s going to make them more money and so they should at least make an effort to help you.