Difference between CPA (cost per action) and CPL (cost per lead) advertising

Advertising has really exceeded what we even think it is considering the different methods of ads publishing which ranges from CPA, CPC, CPL, CPM, and others.

Recently we discovered the majority of ads publishers do not understand exactly what the CPA (cost per action) ads really is and also the CPL (cost per lead) as well.

We wished to explain in details the difference between CPA (cost per action) ads and CPL (cost per lead) ads.

CPA (cost per action) ads

In CPA campaigns, the advertiser typically pays for a completed sales involving a credit card transaction. The method of CPA ads also extended to many other sections of advertising which is the affiliate marketing.

CPA and affiliate marketing campaigns are publisher-centric.

Advertisers cede control over where their brand will appear, as publishers browse offers and pick which to run on their websites. Advertisers do not necessarily know where their offers are running.

CPL (cost per lead) ads

In CPL (cost per lead) ads, advertisers pay for an interested lead (hence, cost per lead). That is literally to say, the contact information of a person interested in the advertiser’s product or service.

CPL campaigns are suitable for brand marketers and direct response marketers looking to engage consumers at multiple touch points by building a newsletter list, community site, reward programme or member acquisition programme. CPL campaigns are usually high volume and lightweight.

In CPL campaigns, consumers submit only basic contact information. The transaction can be as simple as an email address.

In detail, CPA (cost per action) campaigns are usually low in volume and complex. Typically a consumer has to submit a credit card and other detailed information while the CPL (cost per lead) campaign only requires the basic contact information like E-mail address only.

Wrap up

We believe that with the above-detailed explanations, you have come to an understanding of the CPA (cost per action)  campaign and the CPL (cost per lead) campaign

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