I suppose you think you’re in the right track now as you have found yourself good keyword for your website niche, you have optimized titles and body copy, an XML sitemap and maybe a very awesome landing page.
These notwithstanding cannot get you past your huge competitors in your niche even for your most converting keyword.
Webmasters say google SERPS changed for better this 2018, care yo know why and how? Then read on.
Several Nigerian owned websites started off by newbies do not have enough capital and as well resources backup to create even more better website so they resort for the less.
These newbies and shallow pocketed online maeketers still do search ways in which they can narrow into competition with their counterparts and also be friendly with google SERPS.
This has been the point of disturbance with these newbies and shallow pocketed online influencers.
What if I said I got the right hacks for you to move up in search engine result pages (SERPS), how would you feel at it?
Seriously I have an offer for you which wouldn’t warrant a long term years of SEO training but just a few tweaks and you’ll be off and running.
Recall: Here at blogincomes, we do not give tutorials and expect to receive payments, we spread out what we know out of experience and do not expect payments or to sell E-books to our visitors.
Several SEO trainings and applications will warrant you to change some significant parts of your website but I welcome you to understand that this guide will not ask for any change of website parts just a few tweaks on the already existing parts.
Interested? Then read on.
- Avoid using such huge images
I have checked out several websites and some of them do take forever to load images on homepages. This is because they use large image files while writing their articles, and also they do not put to check the image resolution before publishing with such images.
Certain content creators will not reduce the image to the minimum size needed on the page nor will they save it at an appropriate resolution.
Let’s take an instance here:
A 600 dpi image that is resized to be tiny using the width and height attributes in an image tag is not just lazy, it is a pleasing idea to the website visitors.
Sometimes I see images as large as 5MB on a websites homepage.
These huge images on websites homepage can do a lot of harm to your websites SEO and such harms include:
. Slowing down the loading time of your website making it take forever to load.
. It brings down both your rankings and your website user experience.
. Finally, this brings down the websites conversion rate.
Hacks for improving website speed:
- It is very easy to optimize those images to a very reasonable and sizeable size and then reupload it.
- Tools like webPageTest can be employed to check the file sizes of all the elements on a page.
- You can also use the developer tool built into google chrome to check images if you are a geek.
- Check your images and have your designers optimize them for SEO and user experience.
- Train the people who create and upload your content to get into the habit of checking image sizes before they publish articles on your website.
How do you see these hacks?
- Check that people are not linking to pages that has 404 redirection
Some URL in your website are returning a 404 error right? Check them out and have external links pointed at them.
Google webmaster search console gives you the ability to check for 404 error pages on your website and see where they are linked to and from where. If you have an external page which returns a 404 , priotirize fixinng it as soon as possible, as you are squandering link authority every minute that remains unfixed.
Recovering a 404 link equity and traffic is a very easy quick win task.
How to find 404 error pages on your website.
I know you will be pretty interested in this aren’t you? Let’s break it down shall we?
To do this in google search console, go to crawl>crawl errors>not found and click on each URL returning a 404.
Google will usually sort the errors by the most important at least the most important includes the ones with external links. After clicking on a URL, select the “linked from” tab and it will show you the URLs linking to the page in question.
Make sure these 404 error URLs are 301 redirected to the next most relevant URL in your website.
Tools such as link research tools, link juice recovery tools and Ahrefs broken links report can be used to find out broken websites links as you advance more with the study.
- You have to leverage that microsite, article or video that is not on your main site
Sometimes videos, articles and microsites can be a very awesome way to gain brand awareness and public attention so to say.
However, if you’re hosting the contents on other domains, you maybe wasting the SEO opportunity. Once the buzz has been subsided, the content is now left with a great link. If those links are pointing somewhere other than your main site, you’re not getting much SEO benefit.
The best option, however, from an SEO perspective is to host that content on your own website. And even then, try to find ways to direct traffic and authority from that content to your most important landing pages and products.
- Use forums and social medias to uncover valuable keywords and topics right before your competitors do
Sieze a valuable keyword even before your competitors take notice by monitoring conversations in social media and in forums within your niche. Notice a recurring mention or a recurring question?
Find a way to work it into your sites content or blog.
Doing this will not help only to rank for such question or phrase, it will also help you to be an authority domain by answering question everyone is asking.
Having the question answered will give you a leadway both in leadership and also in google SERPS.
Most times this will also uncover keywords that you wouldn’t imagine would relate to your product. For example, a household funiture retailer may consider “funiture uses” as a valueable keyword to target, even though he may have nothing to sell at that topic.
- Distribute your homepages link authority to your most important pages
You have probably already ensured that your most important category pages are included in the top navigation. But how about including links to your most important products (or the ones that you most want to rank) in the body of the homepage?
If you do not have product pages, then feature things like articles and landing pages in the body. Links in the body of a page will typically pass more link authority than navigational links, especially footer links.
Creating a clear, prominent link is useful from a user experience standpoint as well, because it ensures people can easily find your best stuff quickly.