- Categories: SEO
Ten (10) Effective Ways To Improve Website SEO Strategy
There are several ways in which a website and blog posts can be optimized, helping it to rank higher on the search engines.
1. Publish fresh and relevant content
Writing and publishing relevant content that your readers can relate with is one of the best way to rank higher on the search engines. Publishing content your targeted audience are searching for can your website traffic dramatically.
Make you do some keyword research and find out your targeted audience are searching for. Also make sure the content is relevant to your website niche. Having a website that focuses on one niche can help retain your users and will also make them spend more time on the site reading other related articles.
2. Create high quality content
As well as writing and publishing relevant content, the content must be high quality. Your content should be able to provide answer and solution to the problem your users are having. Articles that provide answers to questions have a high probability ranking high on the search engines.
Write a simple, deep-depth and shareable content can help push your website higher on the SERPs. You can research other websites in the same niche as you, take a look at their articles and find a way to improve it by adding your own content. Make sure you do not plagiarize because articles with similar content won’t rank well on the search results.
3. Do keywords research
The first step improving your SEO is to do keyword research. Doing research on keywords you want to rank for makes your work more easier.
For a niche website, doing keyword research will help you know what your intent audience are searching for on the internet. For a new website or blog, long-tail keywords are pivotal, this means using phrases.
Use free keyword search tool like UberSuggest.com to know what users are searching for and to know what your competitors are doing and find a way improve on your own.
Make a list of (three to five) keywords you want to rank for, search for it on keywords research tool, find out what’s missing from your competitors’ content, addresses those terms and pay special attention to optimizing your blog posts.
4. Optimize your images
One of the best SEO strategy to rank a blog post on the search engines is to optimize the image ion the page. Use the right format, compress the image and include alt text, this will let the search engine know what the content and image is about.
Why do you need to compress/resize the image? Huge images can slow your blog loading speed, which will hurt your website ranking.
Alt text allows you to include keywords in the image, you can also strategically sneak in keywords into the image title as description.
5. Content readability
Work on your content readability, write in terms your audience will understand when they visit your site, this will boost your chance of ranking higher on search engines.
The content on you site should be written in a way that majority of your users can comprehend. If you are using WordPress, pay attention to SEO plugin (readability, most of the WordPress plugins show if your content is readable).
Or you can use online resources to help, like Readable.com.
Readability tools (also plugins for WordPress) can help you identify words that might be too long or difficult for people to comprehend.
6. Fix broken links
Having broken links on your site especially low authority websites can harm your SEO ranking.
Fix up any broken links on your website, especially external links, because search engines does not favor websites with dead links.
7. Build quality backlinks
What is backlink?
When a website gives a valid links back to another website, this is known as backlink. It plays a very important role in boosting the ranking of the webpage on it was provided.
Backlinks are seen as a vote of confidence or reference from another website, telling search engines that content on the website it links is useful.
8. Use header tags properly
Proper use of headings is another SEO strategy to rank on search engines. It improves your users experience, making it easier for your content to be readable and easy to navigate.
Plus, headers make everything look neat and more professional, which is always beneficial to website.
Using header tags in your blog posts is highly recommended. If you’re not utilizing it, I recommend you start ASAP.
9. Write catchy titles and meta description
Writing a catchy title and meta description is part of the SEO strategy you should consider when optimizing your blog posts for search engines.
The first you should know is that you only have 65 characters to write as your headline, while meta description can take up to 15p characters, which to me it is more than enough.
With 65 characters, you can come up with an interesting and click-worthy headline that will attract readers to your website.
Meta description is like a summary of the content of your blog post. It should always contain the keywords of the content, it will boost your ranking on the search engines.
While meta description is not essential as title when it comes to getting clicks, it is very important for SEO strategy, don’t overlook it.
When writing an title or headline, here some tips you should consider when creating click-worthy titles:
Always include keywords in your titles – You should front – load all of your keywords in your titles.
Your title and should meet the expectations of the users – the content must always be related to what the title talks about.
10. Do not over-optimize
Doing keyword research before writing often what holds would-be successful SEOs from ranking.
Knowing and matching what internet users are searching is a better SEO strategy for ranking for a competitive keyword.
Do not stuff your content with keywords, instead focus on writing the best article than your competitors. Provide more information and solutions than your competitor’s articles, and make them look more professional with photos or even videos.
Most importantly, make sure your articles are easy to read and comprehend, also go straight to the point and answer the question your searcher has in mind.Blogging